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We are not attached to a clothing as an object but we are attached to the memories and the feelings that we project on it.
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The “homemade” evokes in our memory a culture marked by the signs of the past, a collettive story we can identify with.
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The clothing represents the medium of the self-expression, almost as if it were a second skin or the extension of a body part.
Talking Cloth
A talking cloth is an object which does not need to be introduced, it is perceived as an absolutely necessary luxury. The hand, the decoration, the fall should not be described but perceived also by an untrained eye.
Beauty Reflected
Hardly ever when a girl looks in the mirror she feels beautiful, often because of the unreacheable aesthetic canons suggested by the society. Each woman, with every body and every age, should be able to see her beauty reflected in the fashion images.
Innovation and Creativity
A clothing is not only an assembling of materials but also an interweaving of stories and people that as an accurate gear work for one common goal, that is create a clothing with tradition, innovation and creativity.